1. Made Better, For You – Our aim is to create more sustainable yet thoughtfully designed clothes. We pay special attention to fabrics and details to offer our customers high-quality clothing with minimal impact on the planet. Right now, our main volume lines (like denim, tees and sweats) all use sustainably sourced cotton. 

2. Made Greener, For the Planet – We have implemented environmentally friendly processes and techniques to treat and finish our Made Better garments. These methods aim to reduce the negative environmental impact associated with the production process in the apparel industry. 

3. Made Local, Right Here in SA – Producing locally is so important in the journey of reducing our overall carbon footprint. We continue to drive towards even more local production - and we’re committed to boosting the South African economy one garment at a time.

4. Exciting Things Await – Each item that has a sustainable element will have a special swing tag on it, allowing the customer to learn more about our earth-saving initiatives. Our tags will be made from 100% recycled cardboard with certification printed onto each tag giving our conscious customers peace of mind.